SonderConnect is expanding its commitment to women entrepreneurs through the Indo-French Ignite x 2026 program. This initiative will facilitate the participation of ten Indian women founders in the VivaTech conference in France, providing them with mentorship and opportunities for business meetings. Additionally, it aims to bring French women founders to India later this year.
Key Features of the Program:
- Designed to help women founders access international markets.
- Focuses on startups in AI/GenAI, SaaS, and sustainability.
- Targets ventures that are already generating revenue and seeking cross-border growth.
This program marks the beginning of a broader effort by SonderConnect to create a global network for women entrepreneurs, with plans to extend to other markets like the UK and the Far East.
Function-First Innerwear for Women
Krvvy, a direct-to-consumer innerwear brand, is making strides in the women’s innerwear market by emphasizing comfort and functionality. The brand offers a range of products including shapewear, bras, and underwear specifically designed for Indian body types and climate.
Highlights of Krvvy's Approach:
- Positions innerwear as a performance-led category rather than just a basic necessity.
- Addresses a pricing gap in the Indian market, particularly in the Rs 1,000–2,000 segment.
- Shapewear already contributes significantly to its revenue, indicating strong market demand.
Krvvy has experienced impressive growth, reporting a 40x increase in its first year, alongside rising repeat purchases and expansion into quick-commerce and marketplaces.
Conclusion
The initiatives by SonderConnect and Krvvy highlight a growing recognition of the importance of supporting women entrepreneurs and addressing their specific needs in the market. By fostering international connections and providing tailored products, these companies are paving the way for future growth and empowerment in their respective fields.
