At Amazon Web Services (AWS), we are delighted to introduce the next revision to the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The expanded VSA Lens consists of a Lens whitepaper and custom lens, which will become available in the public AWS Well-Architected custom lens GitHub repository.
The April 25, 2025 launch of the original VSA Lens, provided architectural best practices for customers to design and operate ultra-high throughput video streaming advertising workloads on AWS. It focused on publisher AD servers, supply side platforms (SSPs) and demand side platforms (DSPs) enabling programmatic advertising pipelines at scale.
This expanded VSA lens launch will provide architectural best practices for customers to design and operate highly scalable data pipelines for data management platforms (DMPs) and multi-region advertising workloads. It also includes privacy enhanced collaboration between advertisers, publishers and agencies, as well as digital ad content creation with brand safety, in addition to verification and fraud detection.
Following are the additional AWS best practices being added to the VSA Lens addressing:
Many new architectures and links have also been added. These include new documents, blogs, instructional and video links—provided to reflect a host of new products, features, and current industry best practices to assist with your advertising projects.
The VSA Lens is useful for many roles, including:
The expanded Video Streaming Advertising Lens is available now. Leverage the comprehensive whitepaper to optimize your advertising workloads using the AWS Well-Architected Framework principles. By applying the VSA Lens to your architecture, you can validate your design’s stability and efficiency, while receiving targeted recommendations to address any identified gaps.
Many different teams continue to contribute to the VSA Lens, including AWS Enterprise Support, Solution Architecture, Professional Services, and the larger advertising community. These contributions encompassed a wide cross-section of perspectives, expertise, backgrounds, and industry experiences in developing the new AWS Well-Architected VSA Lens.
AWS is dedicated to continuously evolving the video streaming advertising landscape, utilizing VSA Lens as a dynamic tool. As new AWS services are launched, industry trends shift, and additional pillars (such as sustainability) are incorporated, the VSA Lens will be updated reflecting these changes. Our mission is to help you design and deploy well-architected advertising workloads so you can focus on delivering your business objectives.
Contact an AWS Representative to know how we can help accelerate your business.
