Effective marketing and branding rely on video communications, and enterprises need high-quality, brand-consistent video content to effectively communicate with their customers and stakeholders. Whether it’s personalized training videos, ads, or product explainers, businesses require solutions that can scale and deliver professional videos quickly without sacrificing quality or brand accuracy. Traditional video creation processes often involve significant time, resources, and technical expertise, making it challenging to maintain agility and responsiveness.
Idomoo, an AWS Partner available in AWS Marketplace, addresses these challenges with the help of Lucas, an AI-powered video creation solution designed specifically for enterprise needs. Using Amazon Bedrock, Amazon Q, and Amazon Nova, Lucas streamlines the video creation lifecycle, transforming text prompts, documents, and web content into ready-to-use, fully editable videos. Enterprises benefit from Lucas’s ability to rapidly produce on-brand and on-message videos, ensuring consistency, accuracy, and visual appeal without requiring specialized video expertise.
By offering Lucas through AWS Marketplace, enterprises can quickly deploy this AI-powered video solution using their existing Amazon Web Services (AWS) procurement processes and billing relationships. This approach reduces time to value while providing the governance and cost visibility that enterprise teams require for deployments.
In this article, we show you how Lucas works with AWS technologies to quickly and seamlessly create enterprise-grade, data-driven, and brand-aligned videos (such as for marketing, sales, and script to voiceover to animation) based on the customer’s approved content using Retrieval Augmented Generation (RAG). You’ll discover how to use Lucas to generate videos from straightforward prompts, customize them with brand-specific guidelines, and track engagement through built-in analytics powered by Amazon QuickSight.
The only prerequisite for using the Lucas AI Video Creator is an active subscription to Idomoo’s Next Generation Video Platform, which can be obtained in AWS Marketplace.
Enterprises can create professional, fully branded video content using Lucas AI Video Creator from Idomoo to seamlessly integrate AWS AI and infrastructure. This solution performs the following key functions:
The AI video creator contains the following components:
The following architecture diagram illustrates the components of AWS and Lucas integration.
Figure 1: AWS and Lucas integration
To create AI-generated videos with Lucas and AWS, complete the following steps. To begin, you need to register or sign in to Idomoo Studio.
To define your brand in the settings, follow these steps:
To create and refine your video prompt, follow these steps:
To avoid future charges, unsubscribe from Lucas AI Video Creator in AWS Marketplace when testing or implementation is complete.
In this post, we showed you how to use Lucas AI Video Creator, available in AWS Marketplace and based on AWS technologies such as Amazon Bedrock, Amazon Q, Amazon Nova, and Amazon QuickSight, to create corporate-friendly, on-brand videos. With these tools, you can produce high-quality, brand-compliant video content at scale for effective and engaging communication across digital platforms.
Idan Geva leads Strategic Business Development and Partnerships at Idomoo, working with enterprises at the intersection of AI, video, and personalization. Idan has over a decade of inventing, planning and delivering AI-driven products to enterprise companies as an entrepreneur and business leader and has led the development of cutting-edge solutions in marketing and ad tech. Idan is an ex-athlete and studio musician who spends most of his spare time supporting his kids’ dreams and aspirations.
Gowri Shankar Dara is a Solutions Architect at AWS, focusing on healthcare technology customers. With nearly 20 years of IT industry experience, he has helped organizations across various sectors including finance, energy, technology, and digital native businesses optimize their cloud journey. He specializes in data migrations, streaming architectures, and messaging solutions, helping customers of all sizes build scalable and resilient workloads on AWS.
Pawan Janakiram is a Sr. Partner Solutions Architect and brings extensive experience in enterprise architecture for digital native businesses, telco, and media and entertainment industry segments. In a career of 30 years, Pawan has delivered secure, high performance, and highly available solutions to cost-sensitive business enterprises in positions of ideation, innovation, architecture, strategy, and delivery. Containerizing workloads in microservices has been his passion.
