India’s software-as-a-service (SaaS) market, valued at $14 billion, has seen remarkable growth, particularly with the rise of unicorns like Zoho and Freshworks. By 2030, this industry is projected to reach a valuation of $70 billion, driven by increased digitization and technological advancements.
Wingify, known for its flagship product Visual Website Optimizer (VWO), has been a key player in enhancing digital experiences for businesses. Founded in 2009 by Paras Chopra and Sparsh Gupta, Wingify achieved an annual recurring revenue (ARR) of $1 million within 18 months.
Despite remaining bootstrapped, Wingify expanded globally and surpassed $50 million in ARR. In January 2025, it was acquired by Singapore-based Everstone Capital for $200 million, marking a significant exit for Chopra, while Gupta continued as CEO.
Wingify made its first acquisition in December 2025, purchasing AI user research platform Blitzllama, and subsequently merged with French competitor AB Tasty in January 2026. This merger has created a SaaS entity valued at $500 million.
CEO Gupta emphasized the challenge of integrating AB Tasty, as both companies were built differently. The goal is to operate both platforms while gradually merging their capabilities into a unified solution.
Leadership will remain stable, with Gupta as CEO and Ankit Jain as CTO. The co-founders of AB Tasty, Alix de Sagazan and Rémi Aubert, will serve as chief revenue officer and chief customer officer, respectively.
With a combined revenue of nearly $120 million and around 4,000 customers worldwide, the merger allows both companies to leverage their distinct strengths. AB Tasty’s focus on large enterprises in e-commerce complements VWO’s target on mid-sized companies in media, software, and travel.
Gupta noted that the integration will enhance their offerings, particularly as AB Tasty brings capabilities in merchandise recommendations and advanced personalization tools that VWO lacked.
Wingify’s journey under Everstone has deviated from typical private equity buyouts, which often involve cost-cutting and restructuring. Instead, Everstone has provided resources to facilitate growth and strategic acquisitions.
Looking ahead, Wingify aims to adapt to an evolving market landscape while continuing to enhance its product offerings. Gupta believes that the integration of advanced tools will significantly improve customer experiences and drive greater ROI.
