Synopsis
Founded in 2022 by Rahul Agarwal, Vivek Singhal, and Aditya Krishnakumar, Bidso operates as a contract manufacturing platform. The company manages the entire value chain from product design to final manufacturing.Founded in 2022 by Rahul Agarwal, Vivek Singhal, and Aditya Krishnakumar, Bidso operates as a contract manufacturing platform. The company manages the entire value chain from product design to final manufacturing.
The startup says it enables brands to source customised, quality products at competitive prices with full transparency and streamlined fulfilment, helping them launch or scale their offerings efficiently.
Bidso currently employs around 30 on-roll and an additional 20 off-roll staff. Its product portfolio includes kick scooters, tricycles, ride-ons, and baby walkers, among others.
“The funding will be primarily used to build our core team across design, operations, and demand, and support capacity expansion as we scale both domestically and in global markets,” said Singhal.
The startup operates a franchise-owned, company-operated (FOCO) model, wherein it takes complete operational control of partner manufacturing facilities, while the underlying assets are owned by the franchisees. This allows Bidso to scale capacity rapidly without undertaking heavy capital expenditure, Singhal explained.
Bidso currently runs six manufacturing facilities across India, including units in Delhi NCR, Goa, Rajkot, and Pondicherry. The company has built a manufacturing capacity of around Rs 120 crore annually and is in the process of scaling this to Rs 200–240 crore over the next year.
“We plan to expand beyond toys into adjacent consumer categories such as household products and small appliances, leveraging existing manufacturing capabilities in plastic moulding and metal fabrication,” Singhal said.
