Synopsis
Apple is strategically reducing prices in India to capture more users. New affordable products like the MacBook Neo and iPhone 17e are being introduced. This move aims to attract new customers to the Apple ecosystem. Competitors are struggling with rising costs. Apple's strategy focuses on long-term ecosystem growth and services over immediate hardware profits.The US company launched two entry-level products-MacBook Neo and iPhone 17e-this month with aggressive pricing to bring new users into the Apple ecosystem, particularly in price-sensitive markets like India, market trackers said.
