Synopsis
The company said over 1.5 million users have already interacted with the assistant within a month of launch, with those using it showing a 22% higher conversion rate and lower returns and cancellations.The company has been piloting this over the past month and said that over 1.5 million customers have already interacted with the assistant, with those using it showing a 22% higher conversion and lower returns and cancellations.
Vaani allows users to search, compare, and purchase products through voice conversations, replicating offline shopping behaviour where buyers typically ask questions and seek reassurance before transacting. Meesho is positioning Vaani as a way to reduce friction for users less comfortable with text-based navigation, filters, and structured search. Currently the agent is available in Hindi and English, with plans to introduce more languages.
Sanjeev Kumar, co-founder and CTO, said the launch builds on Meesho’s broader AI-led marketplace strategy. “Vaani brings together conversational AI with our commerce intelligence to support users from discovery to purchase. It understands intent, asks follow-up questions, and guides users through the transaction journey,” he said.
Built on a multi-agent AI architecture, the system uses edge computing for speech processing to ensure lower latency and cost efficiency. It has been trained on regional language nuances and supports multimodal interactions, allowing it to understand both voice input and on-screen context.
The launch comes amid Meesho pushing for growth and better customer acquisition despite rising cost pressures. In its December quarter results, the ecommerce company reported a 13-fold year-on-year jump in net losses, at Rs 491 crore, even as operating revenues rose 31% to Rs 3,517 crore.
The widening losses were driven by higher investments in its logistics arm Valmo and sustained customer acquisition spends, it had said.
E-commerce platforms are increasingly experimenting with AI-led interfaces to tap into non-metro markets, where language, literacy, and the UI remains a challenge.
Meesho had said while announcing its results that it is prioritising scale, with annual transacting users rising 34% to 251 million and net merchandise value (NMV) growing 26% to Rs 10,995 crore.
