D2C nutrition brand BeastLife has successfully raised ₹20 crore (approximately $2.1 million) in its pre-Series A funding round, achieving a post-money valuation of ₹320 crore (around $34 million). The funding was secured from GVFL and Equentis.
The company intends to utilize this investment to enhance its team and operations, with plans for a gradual offline expansion into select regions while experimenting with different retail formats.
Founded in 2024 by fitness influencer Gaurav Taneja and former mCaffeine executive Raj Vikram Gupta, BeastLife specializes in selling protein powders, creatine, mass gainers, and various supplements. The brand capitalizes on Taneja’s online presence, marketing its products through its website as well as e-commerce and quick commerce platforms.
BeastLife has established a robust presence in northern India and is now looking to expand into the western and southern markets. Additionally, the company is developing new products, including protein options designed for users of the weight loss drug GLP-1.
Currently, BeastLife is net profitable and anticipates closing FY26 with a revenue of around ₹100 crore. Over the next three years, the brand aims to scale its revenue to ₹500 crore while maintaining profitability.
The growing awareness of health and wellness has significantly increased demand for health-focused products, leading to a surge in interest from investors in the D2C sector. For example, The Whole Truth recently raised $51 million in its Series D round, aiming for a public listing.
Moreover, the protein supplements market has seen a rise in deals and acquisitions. Last month, Wellbeing Nutrition was acquired by USV Pharma for ₹1,583 crore, while Marico took a 60% stake in the plant-based nutrition startup Cosmix.
