Synopsis
Electronics quick commerce firm Epik has secured $1 million in pre-seed funding to enhance its fulfillment infrastructure, expand its product catalog, and scale its demo personnel network. The company allows customers to try products at home within 60 minutes of a request, addressing the lack of touch-and-feel in online electronics purchases.The firm sends trained staff to customers’ homes within 60 minutes of a request so they can try a product before purchasing.
The company plans to use the capital to expand its fulfilment infrastructure, widen its product catalogue, and scale its network of demo personnel across cities. It currently operates in Bengaluru, where it launched in October 2025, and claims it has grown nearly 20-fold since inception, with no returns of purchased goods.
Founded by Gotama Gowda, Varun Chopra, and Harsha Reddy, Epik addresses a key challenge with online purchases — the lack of touch-and-feel and physical interaction. Products priced above Rs 5,000 often involve extended research cycles and return rates estimated at 15% to 25%, largely driven by unmet expectations, said the company. India’s electronics market is roughly $90 billion as per IBEF. Online accounts for anywhere between 15-40% depending on the categories.
“Right now, many people buy after scrolling through reviews at 2 am and praying the product lives up to the thumbnail,” said Gotama Gowda, co-founder and chief executive officer. “We built Epik because we believe the future of electronics buying isn’t just a better app or faster delivery. "
The company sends trained staff with demo units, allowing customers to compare multiple products at home before making a purchase. Epik features brands like Philips, Samsung, Dyson, Apple, etc.
The model reflects a broader shift in India’s quick commerce sector, where rapid delivery has expanded beyond groceries to higher-value categories. Still, electronics purchases require a greater degree of trust and product familiarity than everyday essentials.
“As quick commerce reshapes consumer expectations around speed and convenience, categories like electronics still require a higher trust purchase experience,” said Kitty Agarwal, partner at InfoEdge Ventures. “Epik is addressing exactly this gap, helping customers make high-value purchases with greater confidence.”
