The NAB Show 2026, taking place from April 18-22 at the Las Vegas Convention Center, serves as a pivotal gathering for the media and entertainment industry. Amazon Web Services (AWS) is set to unveil a series of live demonstrations and interactive sessions that emphasize the role of advanced technologies in reshaping storytelling.
Visit AWS at NAB: Attendees can find AWS at booth #W1701 in the West Hall, where they will showcase real-world applications of AI technologies that enhance media workflows. Visitors will learn how AWS supports automation for complex tasks, enabling faster operations and new revenue opportunities.
Key Features:
- AWS Elemental Inference: This service addresses the challenge of reaching mobile audiences by automating vertical video creation in real-time, allowing broadcasters to optimize content for Gen-Z viewers who predominantly consume video on smartphones.
- Cloud Court Challenge: Attendees can participate in this interactive basketball challenge, developed with Maple Leaf Sports & Entertainment, to see how cloud technology can enhance athletic performance and fan engagement.
- AWS Theater Sessions: Over 20 sessions will feature insights from industry leaders such as Prime Video and the NBA, focusing on innovative uses of the cloud in media.
- Amazon Entertainment Loft: Located on level 2 of the West Hall, this space will highlight how AWS technology powers platforms like Amazon Luna and Prime Video.
Women in Media Event: On Sunday, AWS will host a guided tour for women in media and technology, culminating in a celebration at the Amazon Entertainment Loft.
Speaking Engagements: AWS will participate in several sessions throughout the week, including a discussion on Fox Corporation's cloud transformation and insights into the evolving landscape of live sports.
This year's NAB Show promises to be a landmark event for media professionals looking to leverage technology in storytelling. AWS aims to empower attendees with the tools and knowledge to innovate beyond traditional workflows.
