KisaanSay has successfully raised ₹34 crore (approximately $3.7 million) in its Series A funding round, led by NABVENTURES through the AgriSURE Fund. This investment aims to enhance supply chain efficiencies and support the startup's initiatives in distribution, marketing, and hiring.
Founded in 2023 by Nitin Puri, Manoj Karki, and Vaishali Puri, KisaanSay positions itself as a "direct-from-origin" food brand. The company connects Indian farmers directly with consumers, offering a range of authentic farm products such as rice, ghee, oils, spices, dry fruits, and grains.
The startup collaborates with farmer collectives and producer companies across India to source native agricultural products. These items are sold through its own website, various e-commerce platforms, and retail channels.
Operating on a co-brand and co-profit model with farmer collectives, KisaanSay currently partners with multiple farmer groups, representing tens of thousands of farmers nationwide.
With a diverse portfolio of over 100 stock-keeping units (SKUs) across 12 categories, KisaanSay utilizes an omnichannel distribution strategy, including a direct-to-consumer platform and offline retail in regions like Delhi NCR.
This funding comes at a time when Indian consumers are increasingly seeking health-oriented food alternatives. A new wave of direct-to-consumer (D2C) food startups is emerging to address this demand, focusing on minimally processed and origin-based products. These brands often emphasize premium positioning and transparency in sourcing to connect with their target audience.
Investor interest in this sector has been robust, as evidenced by recent funding rounds for other food brands. For example, Anveshan, a farm-to-fork food brand, raised around ₹48 crore in 2025, while Two Brothers Organic Farms secured ₹110 crore to expand its organic food offerings.
The Indian D2C segment is experiencing rapid growth, projected to reach a market opportunity of $300 billion by 2030, driven by continuous innovation and the rise of new players across various categories.
