Synopsis
India's digital commerce is set for massive growth, reaching $250 billion by 2030. Quick commerce will expand significantly, becoming a norm for shoppers. Gen Z consumers will drive a large portion of online spending. AI will streamline shopping experiences and boost profitability. Content creators will also influence a substantial amount of retail expenditure.Some 220 million Gen Z consumers are expected to command 45% of online spend in the coming years, with about 150 million new shoppers entering the digital economy, says the report.
Quick commerce is anticipated to play a strong role in this growth. As firms rapidly expand their reach by adding dark stores, deepening their product portfolio, and entering new markets, the segment is poised to scale 6x to $50 billion by 2030. The market size for the segment was $7-8 billion in 2025.
“The number of quick commerce shoppers is expected to double by 2030, from 32-34 million in 2025 to 65-70 million in 2030. As frictions and hurdles are eliminated, buying on quick commerce will become the norm,” the report added.
Further, the segment is also expected to see an increase in non-grocery purchases in the coming years.
“The growth is coming from tier two cities and non-food categories like electronics and fashion, which comprise about 45% of the total spend,” said Roma Datta Chobey, managing director, connected consumer commerce, Google India.
