Update | April 08, 2026
ClayCo, a skincare brand, has completed its Series A funding round, raising ₹34.6 Cr (approximately $3.7 million). The investment was led by Twenty Nine Capital Partners Ventures, with participation from ICMG Global Ventures II.
This funding will enable ClayCo to accelerate product development and expand its offerings to include body and hair care products. Additionally, part of the funds will be allocated to enhance working capital, thereby improving supply chain capabilities and inventory management.
Financially, ClayCo reported a significant growth in revenue for FY26, which increased by 2.2 times to ₹72 Cr, up from ₹33 Cr in the previous fiscal year.
Background
Founded in 2023 by Niharika Jhunjhunwala, ClayCo specializes in premium skincare that merges traditional beauty rituals with modern science. Its first collection, 'Rituals of Japan,' combines Japanese beauty practices with Indian skincare techniques.
ClayCo's product range includes cleansers, moisturizers, face washes, serums, masks, and more, available through its website and various e-commerce platforms such as Amazon, Nykaa, and Myntra.
Previously, the brand raised ₹16 Cr in its Series A funding from Unilever Ventures, aimed at enhancing its branding and expanding its product portfolio.
Market Context
The beauty and personal care (BPC) market in India is experiencing rapid growth, driven by increasing digitization and disposable incomes. According to industry forecasts, the Indian skincare market is projected to surpass $17.1 billion by 2033, up from $8.4 billion in 2024.
In response to this market potential, numerous direct-to-consumer (D2C) BPC brands have emerged, focusing on tailored skincare solutions. Investors are actively supporting these startups, recognizing the promising market dynamics.
For instance, other brands like SkinInspired and AntiNorm have also secured significant funding recently to enhance their research and development and expand their market presence.
