D2C grocery startup Pluckk has successfully raised ₹100 Crore (approximately $10.8 million) in its Series A1 funding round, with Euro Gulf Investment leading the investment.
The funds will be utilized to enhance technology and product innovation, particularly focusing on artificial intelligence to identify product trends, automate quality control, and improve supply chain efficiency. Additionally, Pluckk aims to personalize nutrition for consumers by integrating AI with nutritionist expertise.
Pluckk plans to establish a physical retail presence and expand its reach into tier II cities and international markets within the next six months.
Co-founder and CEO Pratik Gupta noted that the company is experiencing strong word-of-mouth awareness and repeat purchase rates, which are driving them closer to profitability.
Founded in 2017, Pluckk operates a clean-label FMCG business that offers a range of products including fruits, vegetables, meal kits, cold-pressed juices, soups, frozen berries, and fruit-based snacks, all under the farm-to-door model. The company’s portfolio includes six core categories and 45 products, serving 50 cities through partnerships with quick-commerce platforms such as Blinkit, Instamart, Zepto, and Flipkart Minutes. Pluckk also sells directly through its website in major cities like Delhi, Bengaluru, Pune, and Mumbai.
In addition to its main brand, Pluckk has two sub-brands: Kook, which focuses on comfort food, and Upnourish, a nutrition-centric brand acquired in 2024 for $1.4 million.
The startup has reported a 25% year-on-year growth over the past two years, projecting an annual revenue run rate of ₹100 Crore for FY25. Last year, it delivered 2.4 Crore products to 1 Crore households and aims to double its distribution in the coming year.
To date, Pluckk has raised a total of $26 million, which includes investments from actor Kareena Kapoor in 2023 and Series A funding from Euro Gulf Investment in 2025. Exponentia Ventures, which led its $5 million seed funding round in 2022, is also among its investors.
Pluckk competes with various brands adopting the clean label, farm-to-fork approach to attract health-conscious consumers. Recently, KisaanSay, another farm-to-fork food brand, raised ₹34 Crore to enhance its business connecting consumers directly with farmers.
