Synopsis
Albinder Dhindsa, Eternal CEO and Blinkit cofounder, is launching his book Buildit, announced book publisher HarperCollins. The book, priced at Rs 599, offers insights into building Blinkit and startup decision-making. Dhindsa's book follows an earlier book, Unseen, on Zomato’s journey, written by Megha Vishwanath, vice president of operations at Zomato.Publisher HarperCollins announced on X that Dhindsa’s book, ‘Buildit’, is set for release. In its post, the publisher wrote, “In building Blinkit, @albinder Singh Dhindsa reshaped how Indians get what they need every day, redefining consumer expectations in the process—but the decade it took was anything but predictable.”
It added, “Buildit is his sharp, unfiltered account of navigating India's complex reality, making high-stakes decisions, and building systems where none existed. A founder’s candid story and an essential read for anyone trying to build and scale in India.”
Responding to the announcement, Dhindsa wrote, “Available on Blinkit starting 15th April”.
About ‘Buildit’
Dhindsa’s book is priced at Rs 599 on HarperCollins’ website. It also appears to be listed on Amazon, although the purchase link is currently not working.
According to the publisher, the book talks about how Dhindsa “set out to build a better way to deliver groceries across India—driven by urgency and belief, and with no fallback plan,” in early 2014.
The description adds that Dhindsa’s book offers a view into how the wheels turn in a startup. “Buildit cuts through start-up mythology to offer a rare look inside a founder’s mind—at how decisions are made under pressure, how trade-offs are weighed and how companies are built when certainty is a luxury,” it said.
The Zomato story
The book ‘Unseen: The untold story of Deepinder Goyal and the making of Zomato, was written by Megha Vishwanath, vice president of operations at Zomato. It was released last October.
The book begins in July 2021, when Zomato became India’s first tech unicorn to go public. It explores the key decisions, challenges and leadership choices that shaped the company before and after that milestone.
Based on extensive interviews with colleagues, partners and industry observers, the book presents insights into Goyal’s journey. However, it is not structured as a traditional biography and does not follow a chronological account of his life.
Dhindsa’s Eternal journey
The CEO’s association with Zomato (now Eternal) dates back to 2011, when he joined as head of international operations. During that stint, he worked closely with Goyal to expand the business into markets such as the UK, UAE and New Zealand.
Dhindsa left after about two years to start his own venture, Grofers, with Saurabh Kumar. The Gurugram-based startup focused on hyperlocal delivery of groceries and medicines. While it grew over time, the business faced pressure from rising costs and intense competition.
In 2021, Dhindsa shifted strategy, shutting down the existing model and rebranding the company as Blinkit. The focus shifted to rapid delivery, promising orders within minutes.
A year later, Zomato acquired Blinkit for around $568 million. However, Dhindsa continued to lead the business as CEO despite the acquisition.
Today, Blinkit is a leading name in the quick commerce space. The company became profitable in the December quarter.
