Synopsis
Consumer brand analytics platform GobbleCube has raised $15 million in funding led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital, which invested through its Winner’s Fund. The company plans to use the funds for product development, team expansion and advancing its AI capabilities, founder and CEO Manas Gupta told ET.Listen to this article in summarized format
The company plans to use the funds for product development, team expansion and advancing its AI capabilities, founder and CEO Manas Gupta told ET.
Founded in 2022 by former Blinkit executives Gupta, Srikumar Nair and Nitesh Jindal, GobbleCube works with brands to improve real-time visibility, performance marketing, supply chain and strategy using artificial intelligence.
“A lot of this data actually resides with the platforms and they're becoming more and more forthcoming in terms of sharing this data with the brands. But the value is not sitting in the data, it is in the context of the data,” Gupta said.
The company has built agentic AI tools that analyse data to help brands scale by identifying revenue leaks, demand gaps and high-growth micro-markets on quick commerce platforms. It has more than 400 brands and enterprises, including HUL, Nivea, Tata Consumer Products, ITC and Godrej, on its platform.
“We are present across over 30 online marketplaces in India, Middle East and Latin America, and we are planning to expand into the US, China and Southeast Asia next,” said Gupta.
In July, ET had reported that the Gurugram-based firm raised $3.5 million. The company has so far raised about $20.5 million.
Commenting on the investment, Bhavanipratap Rana, investment advisor at Susquehanna VC, said in a statement, “As commerce becomes more interconnected and instantaneous, brands need a new level of operational intelligence. GobbleCube’s 'state-aware' operating layer provides exactly that, bridging the gap between marketing and supply chain workflows”.
