Flipkart and Uber Unite to Enhance Ride Rewards with SuperCoins

Flipkart and Uber Unite to Enhance Ride Rewards with SuperCoins

Synopsis

Flipkart and Uber have partnered to integrate Flipkart's SuperCoins reward program into Uber's mobility services. Users can now earn 4% of their Uber fare as SuperCoins on eligible rides by linking their accounts, with rewards redeemable across the Flipkart ecosystem. This collaboration aims to expand SuperCoins' utility into everyday use cases and drive deeper customer engagement.

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ETtech
Ecommerce major Flipkart and ride-hailing platform Uber on Wednesday announced a partnership to integrate Flipkart's 'SuperCoins' reward programme into Uber's mobility services.

Under this collaboration, users can earn 4% of their fare as SuperCoins on every eligible Uber ride by linking their Flipkart and Uber accounts.

The rewards are capped at 150 coins per trip, though there is no limit on total cumulative earnings.

The SuperCoins earned through Uber rides will be credited directly to the user's Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and other partner offerings.

"SuperCoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily. Over time, we will continue expanding SuperCoins across categories to drive deeper engagement across the ecosystem," Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart, said in a statement.

To drive initial adoption, the companies have introduced limited-time incentives. New Uber users, or those who have not used the app in the last 84 days, can earn 150 bonus SuperCoins by completing their first ride within 28 days of linking their accounts.

Additionally, users who link their accounts between April 15 and April 30, 2026, and complete a ride within 28 days, will be eligible for an extra 50 bonus SuperCoins.

Arnab Kumar, Director of Business Development at Uber India and South Asia, said the integration allows the platform to extend additional benefits to riders in a simple and intuitive way.

Flipkart, which has a registered user base of over 500 million, currently offers more than 150 million products across over 80 categories.

Uber, which entered the Indian market in 2013, currently operates in more than 125 cities across the country. PTI

This editorial summary reflects ET Tech and other public reporting on Flipkart and Uber Unite to Enhance Ride Rewards with SuperCoins.

Reviewed by WTGuru editorial team.