Synopsis
Infosys has named tennis star Carlos Alcaraz as its global brand ambassador in a multi-year partnership. The collaboration will leverage Infosys Topaz, an AI-first platform, for advanced match analytics and personalized performance applications to enhance Alcaraz's game. This alliance underscores a shared focus on performance, precision, and continuous improvement, extending to social impact initiatives.Listen to this article in summarized format
The company said the collaboration brings together elite sporting excellence and enterprise innovation, underscoring a shared focus on performance, precision, and continuous improvement.
As part of the partnership, the company will leverage its AI-first platform Infosys Topaz to work with Alcaraz and his coaching team on advanced match analytics and a personalised performance application aimed at enhancing match preparation and in-game strategy.
Alcaraz, one of the youngest players to reach World No. 1 in men’s tennis and a multiple Grand Slam winner, is widely regarded for his consistency, discipline, and competitive intensity — traits, Infosys said, that align closely with its own values of innovation and responsible leadership.
The collaboration will extend beyond sport, with joint initiatives planned between Infosys and the Carlos Alcaraz Foundation to drive technology-led social impact programmes.
“I’m honoured to partner with Infosys, a company transforming tennis through technology. At the highest level, small details make a big difference, and leveraging AI-driven insights will help elevate my game further,” Alcaraz said.
Sumit Virmani, Chief Marketing Officer at Infosys, said the partnership reflects the company’s commitment to redefining performance through digital innovation. “Carlos represents a new generation that is fearless and driven. Together, we aim to push boundaries in tennis and beyond,” he added.
