BigBasket has announced the appointment of Arpit Jaiswal as its new chief growth officer. Jaiswal, who previously worked at Google India for 15 years, was instrumental in leading growth and monetisation strategies for Google Pay.
In conjunction with this appointment, Keshav Kumar, the head of engineering, has been promoted to the role of chief product & technology officer. He takes over from Rakshit Daga, who departed the company in July 2022.
Significance of the Appointments
These leadership changes come at a crucial time for BigBasket, which is backed by Tata Digital. The new appointments are expected to enhance the company's growth trajectory and product development efforts.
What to Expect
- Growth Strategies: Jaiswal's experience at Google is likely to bring innovative growth strategies to BigBasket.
- Product Development: Kumar's promotion suggests a focus on improving technology and product offerings.
Next Steps for BigBasket
With these new leaders in place, BigBasket aims to strengthen its market position in the online grocery sector and enhance its service offerings to customers.
