Adobe and Amazon Web Services (AWS) have announced a strategic partnership aimed at enhancing enterprise adoption of agentic AI. This collaboration, revealed at Adobe Summit 2026, focuses on enabling businesses to build, deploy, and orchestrate AI agents that improve marketing and customer experiences.
Key Innovations:
- Integration of Platforms: The collaboration features a bidirectional integration between Adobe Experience Platform Agent Orchestrator and Amazon Bedrock AgentCore.
- Adobe Marketing Agent: A new Adobe Marketing Agent for Amazon Quick drastically reduces the time required for campaign insight discovery from weeks to mere seconds.
- Security and Scalability: The Adobe Experience Platform Agent Orchestrator is now available on AWS, allowing enterprises to deploy intelligent AI agents with the robust security and reliability of AWS.
According to Ankur Jain, Director of Product Management at Adobe, this integration empowers marketers with AI-driven insights and automation, facilitating personalized customer experiences at scale. The collaboration signifies a pivotal evolution in customer experience, where intelligent agents operate seamlessly across platforms to yield measurable business outcomes.
Adobe Experience Platform Agent Orchestrator:
This tool provides advanced reasoning capabilities and a conversational interface for customer experience orchestration. Its availability on AWS allows enterprises to leverage Adobe's agentic AI capabilities with the extensive reach of AWS cloud services.
Adobe Marketing Agent for Amazon Quick:
This agent enables marketers to quickly access campaign insights, streamlining a process that typically takes days. By integrating Adobe’s marketing intelligence into Amazon Quick’s AI-powered workspace, teams can easily query campaign performance and audience insights using natural language.
Future Developments:
Adobe and AWS are committed to ongoing innovation, planning to introduce additional agentic integrations that will enhance customer experiences. Developers will soon be able to access Adobe CX Enterprise capabilities within Amazon Bedrock AgentCore Runtime, allowing for the creation of specialized workflows tailored to unique business needs.
Additionally, agents hosted on Amazon Bedrock AgentCore will be accessible within Adobe Agent Orchestrator, enabling marketers to conduct semantic searches on archived campaign documents directly from Adobe workflows.
Adobe Customer Experience Skills, which are pre-built capabilities for common marketing tasks, will also be available from Amazon Bedrock AgentCore Runtime, facilitating faster development and ensuring high-quality workflows.
This collaboration builds on the long-standing partnership between Adobe and AWS, which has already empowered millions of customers to utilize Adobe’s creative and marketing solutions on AWS. With these new integrations, the companies are poised to redefine the landscape of enterprise AI, where intelligent agents enhance automation and deliver actionable insights.
