Synopsis
Kabeer Biswas, Dunzo cofounder, has launched a new AI concierge startup named M. The company secured Rs 102 crore in funding from Peak XV Partners, Blume Ventures, and Cred. M aims to automate household tasks using artificial intelligence. This venture follows Biswas's exit from Flipkart.Peak XV Partners led the seed round with around Rs 46.4 crore, while Blume Ventures, an early backer of Dunzo, invested Rs 37.1 crore. Cred, founded by Kunal Shah, has put in Rs 18.5 crore, the regulatory filings showed.
According to M’s LinkedIn profile, the company is building a concierge to automate household tasks. “We believe running the household is one of the most painful and most overlooked aspects of modern urban living. We are using AI to reimagine how it runs. We will make modern living feel frictionless and fundamentally transformed. As we build this, we believe this is how a large part of urban India will experience AI every day and create a whole new category for how consumers interact with products and services in their lives,” the profile page reads.
ET had first reported in November 2025 on Biswas’s plans to launch a new venture in this space and a potential $12 million fundraise.
Biswas’s new startup comes after his exit from Flipkart in October 2025, less than a year after joining to head the ecommerce major’s quick commerce unit, Flipkart Minutes. His hiring was seen as a significant move for the Walmart-owned company, given his experience running Dunzo.
Dunzo started in 2015 as a hyperlocal, on-demand concierge app in Bengaluru, facilitating WhatsApp-based pickup and drop requests without being operations-heavy. After scaling and raising $200 million from Reliance Industries in 2022, the company pivoted to a quick commerce model, which led to significant cash burn and its eventual shutdown in 2024.
Concierges’ second coming
The concierge space across use cases has been picking up momentum. Food and grocery delivery company Swiggy launched its travel and lifestyle concierge app, Crew, last year and has been expanding the offering. It allows users to secure restaurant reservations, curate travel itineraries, organise birthday parties and gifts, get Aadhaar updates, and book airport transfers.
While this new wave of concierge apps is being built using artificial intelligence, several chat-based services that had emerged around 2014-2015 failed to scale. They included Delhi-based Goodservice, which raised $1.6 million in seed funding from erstwhile Sequoia Capital India and which was acquired by Urban Company in 2016. Another startup, JoeHukum, which raised funds from Tracxn Labs, Jupiter founder Jitendra Gupta, Pine Labs CEO Amrish Rau and 1mg founder Prashant Tandon, was acquired by Freshworks in 2017 after two years of operations.
