Synopsis
US investor Lachy Groom is in talks to invest $15-20 million in Pronto. This funding round values the instant househelp startup at $200 million. Pronto's valuation has doubled since its last raise in March. The sector is attracting significant investment due to rapid growth.Listen to this article in summarized format
The round will value Pronto at around $200 million, double the valuation following its last funding that closed this March. Pronto had raised $25 million at a $100 million valuation from Epiq Capital, General Catalyst and Bain Capital Ventures.
The fresh capital raise comes at a time when the instant house help sector has been attracting risk capital on the back of rapid growth.
ET reported in March that Pronto's rival Snabbit is in talks to raise $50-60 million, led by South Korea's Mirae Asset Venture Investments.
Queries sent to Pronto and Groom did not elicit a response till press time.
Groom, cofounder and co-CEO of San Francisco-based robotics startup Physical Intelligence, has invested in multiple Indian startups. In January, Groom participated in a $20 million round for Bengaluru-based startup Even Healthcare. He has also invested in the drone startup Airbound and climate-tech firm Alt Carbon.
Founded in April 2025, Pronto connects households with trained professionals for services such as cleaning, laundry, washing utensils, and basic meal preparation. In March, founder Anjali Sardana told ET that they have launched a car washing service in some micro markets of Gurugram.
According to a Morgan Stanley report, Urban Company has the highest monthly and daily active users in the instant house-help services segment, but Pronto had higher month-on-month growth in March for both metrics. In app downloads, Pronto had the highest share — 43% — among the three players, followed by Urban Company at 31% and Snabbit at 26%.
India’s home services market was valued at $60 billion in 2024-25 and is expected to grow to $100 billion by 2029-30, according to a report by brokerage firm Jefferies.
