Synopsis
Meta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects gradual monetisation. Neither platform will significantly boost revenue in the near future. The company is focusing on user experience and ad relevance.Assembly Elections 2026Election Results 2026 Live Updates: Who's ahead in which stateWest Bengal Election Results 2026 Live UpdatesTN Election Result 2026 Live Updates
Speaking during the company’s quarterly earnings call, finance chief Susan Li said user growth on Threads continued through the first quarter, with traction concentrated in key markets and content verticals.
She added that growth was being driven by priority markets such as the US and Japan, alongside increased creator activity in various areas, including sports, entertainment, and reality content.
The company confirmed that advertising on Threads has now been expanded to more than 200 countries, with full global availability expected in the coming months.
“We’re working to grow both demand and supply for Threads ads,” Li said, adding that “we don’t expect it to be a meaningful driver of overall impressions or revenue growth this year.”
The outlook stays the same as last year, when Li said Meta does not expect Threads to be "a meaningful driver of 2025 revenue.”
