Bengaluru-based HealthFab, a direct-to-consumer startup specializing in menstrual hygiene, has successfully raised ₹20 crore from Atomic Capital. Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab aims to provide affordable health and hygiene solutions.
This funding will enable HealthFab to broaden its product range beyond period underwear, aiming to develop a comprehensive period care platform that includes solutions for pain, sleep, and energy management. CEO Kiriti Acharjee emphasized the company's commitment to enhancing its offline presence alongside investing in research and development.
Current Market Position
HealthFab has attracted a user base of 500,000 since its inception. The company reported a revenue increase from ₹70 lakh in FY21 to ₹10.6 crore in FY25, although it also faced widening losses of approximately ₹3.3 crore in FY25, reflecting ongoing investments in growth and operations.
Market Insights
The menstrual hygiene market in India, primarily dominated by sanitary pads, is valued at around ₹12,000 crore. Emerging categories, such as reusable products and wellness solutions, are gradually gaining traction among consumers.
Sales Channels and User Adoption
HealthFab primarily sells its reusable period underwear through its website and various online marketplaces. The company is also expanding its offline distribution to reach a broader audience. The startup is reportedly converting one new user from traditional sanitary products every 30 to 45 seconds, driven by effective digital marketing strategies and customer engagement.
Investor Landscape
HealthFab is part of a growing trend of D2C startups in the menstrual and personal care sector that have attracted investor interest. Other brands, such as Nua and Plush, have also secured significant funding recently, indicating a robust investment climate in this niche market.
