In India, the luxury home decor and furnishing sector is experiencing significant growth, fueled by an increasing number of wealthy consumers investing in larger homes and upscale renovations.
High-end products, ranging from expensive dinnerware to unique decor items and contemporary furniture, are becoming popular among affluent buyers. Retailers are responding by dedicating entire floors in luxury malls to this emerging market, often referred to as the "sleeper category."
For instance, The Chanakya mall in New Delhi now features a dedicated floor for luxury home decor brands, showcasing international names like Jay Strongwater and Baccarat, alongside Indian brands such as Janavi Home.
The post-pandemic landscape has accelerated growth in the luxury home segment, with numerous global brands entering the market. Reliance Brands introduced Pottery Barn to India in 2022, while Ligne Roset opened its first exclusive store in the country in 2023.
Industry experts note that this surge in luxury consumption is linked to changing consumer preferences. Raahuul Kapoor, cofounder of Luxury Ampersand Frolics, highlights a shift from product-focused consumption to experience-driven living, with affluent buyers seeking high-quality service and curated lifestyle products.
According to IMARC Group, India's home decor market, encompassing both mass and premium segments, is projected to reach approximately $25-27 billion by 2025, with expectations to exceed $40 billion by 2035. The premium and luxury sectors are growing at a faster rate than the overall market.
Samir Gadhok, cofounder of Burgundy Brand Collective, emphasizes the rapid growth in this category, attributing it to a rise in new home constructions and upgrades over the past few years.
Demand for luxury housing is outpacing that for affordable homes in major cities, with high-end properties gaining traction among affluent buyers. A report from Anarock indicates that homes priced above ₹1.5 crore accounted for nearly 30% of sales in the first nine months of 2025.
As luxury malls see increased foot traffic, Saurabh Bharara from DLF Ltd. mentions that gifting remains a significant driver of demand in this sector.
Retailers are also noticing a trend among younger consumers entering the luxury market earlier than before. Uzma Irfan from UBCity mall in Bengaluru points out that this city is becoming a focal point for global luxury brands.
At Thomas Goode, bespoke tableware and curated hosting products are driving sales, with the company reporting substantial growth since its launch in India last year.
Overall, the demand for luxury home decor is strongest in high-visibility categories such as sofas and dining tables, while decorative items like vases and collectible objects are also in high demand.
