Wingreens World has announced its acquisition of Safe Harvest, a Bengaluru-based brand known for its staples and cold-pressed oils, through a share swap deal. This marks the fifth acquisition for the company, which is recognized for its Wingreens Farms dips and Raw Pressery juices.
The acquisition was completed alongside a Series D funding round, which raised over ₹120 crore, led by investor Ashish Kacholia with participation from Alchemy Fund. Wingreens has now raised a total of ₹556 crore across various funding rounds.
About Safe Harvest
Founded in 2009 by Rangu Rao, Safe Harvest specializes in packaged cereals, grains, pulses, millets, flours, whole spices, cold-pressed oils, natural sugars, and honey.
Wingreens' Growth and Future Plans
Wingreens World, co-founded by Anju and Arjun Srivastava in 2011, has expanded its product offerings significantly, including dips, sauces, spreads, and snacks. The company reported revenues of ₹362 crore in FY26, an increase from ₹289 crore in FY25, and aims for a public listing within the next two years.
Despite facing losses of ₹65 crore in FY24, down from ₹180 crore in FY23, Wingreens is optimistic about its growth trajectory.
Previous Acquisitions
Wingreens has previously acquired several brands, including Raw Pressery and Monsoon Harvest (now Wingreens Harvest). These acquisitions have allowed the company to diversify its product range and adapt to changing consumer preferences.
Market Trends
The consumer health and wellness sector has seen significant consolidation recently, with notable acquisitions such as Hindustan Unilever's purchase of OZiva for ₹824 crore and Marico's acquisition of Cosmix Wellness for ₹375 crore. This trend indicates a growing interest in health-focused products in the market.
