Synopsis
Mekr Technologies, a consumer appliance startup, has secured Rs 67 crore in funding. This capital will boost manufacturing capacity and expand exports of Indian-made home and kitchen appliances. The company aims to reduce import dependency by indigenizing product manufacturing. Mekr partners with major brands, handling design, engineering, and assembly. This investment supports R&D, supplier localization, and automation for global markets.Existing backer Titan Capital Winners Fund also participated in the round.
Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr Technologies operates as an original design manufacturer (ODM) for home and kitchen appliances, personal care products and car accessories. The startup works with various brands, including Croma, Wipro, Amazon Basics and Flipkart, handling product engineering, design, tooling, manufacturing and final assembly, it said.
“We strongly focus on categories where India was earlier dependent on imports,” cofounder Anand Yadav told ET. “Brands are approaching companies like us that can indigenise their products and manufacture these things in India.”
The company said it has developed more than 50 Stock Keeping Units (SKUs) and partnered with over 40 brands. Its current product portfolio includes kettles, egg boilers, electric choppers, kitchen weighing scales, tyre inflators and vacuum cleaners. Recently, it expanded into personal care products such as trimmers and hair dryers.
Mekr plans to use the fresh capital to strengthen R&D, supplier localisation, tooling and manufacturing automation, while also building export readiness for overseas markets.
The company currently operates manufacturing facilities in Kundli, Haryana, with a combined area of around 50,000 square feet. Kuchhal said Mekr Technologies is setting up another one lakh square feet unit, which will take the total production capacity to nearly 10 lakh units per month.
India’s small home appliances market, estimated at more than Rs 40,000 crore, continues to remain heavily dependent on imports, especially from China. However, tightening BIS regulations and shifting geopolitical dynamics are creating opportunities for domestic manufacturers, the founders said.
“India is a very well-suited destination not only for the domestic market but even for exports,” Yadav said, adding that labour-intensive appliance manufacturing gives India a cost advantage over several Southeast Asian countries. Kuchhal added that India’s free trade agreements and improving global perception are tailwinds for exports.
