Kriti Sanon, the popular actor, has made strides in the entrepreneurial world. After founding her fitness startup, The Tribe, in 2022, she further expanded her business portfolio in 2023 by launching a direct-to-consumer skincare brand named Hyphen, in collaboration with PEP Technologies.
Zoho's Investment: In a significant move, Zoho has invested ₹70 crore in the Open Network for Digital Commerce (ONDC). This investment aims to empower micro, small, and medium enterprises (MSMEs) by enhancing their digital presence and capabilities.
Key Takeaways
- Kriti Sanon's ventures reflect a growing trend of celebrities entering the entrepreneurial space.
- Zoho's investment in ONDC is poised to support the digital transformation of MSMEs.
Why It Matters
The rise of celebrity-led brands can inspire more individuals to pursue entrepreneurship. Additionally, Zoho's backing of ONDC signifies a commitment to fostering a robust digital economy, particularly for small businesses.
What to Expect
As Kriti Sanon continues to innovate in the skincare sector, consumers can anticipate unique products that align with her personal brand. Meanwhile, Zoho's investment may lead to enhanced services and tools for MSMEs, facilitating their growth in the digital landscape.
