Synopsis
Mythik, a media tech firm by ex-Freecharge CEO Jason Kothari, secured $5 million in fresh funding, extending its previous $15 million raise. The company, valued over $50 million, aims to globalise Eastern mythology and folktales using advanced tech like AI and virtual production.Listen to this article in summarized format
This funding is an extension of the previous raise of $15 million announced last May. The company has a post-money valuation of over $50 million after the latest funding.
“The additional capital will further accelerate the scaling of Mythik’s content slate, technology platform, launch and growth plan across digital experiences and consumer products,” said Kothari.
Founded in April 2025, Mythik aims to bring Eastern mythology, folktales, and history to a global audience. The company’s founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent.
On the platform’s launch, Kothari said, “We will have a phased rollout of our offerings this year.”
The company hasn’t talked about specific projects or films it is currently working on.
The Mumbai-based startup has an in-house team of 200 employees across product, technology, content, design, and research functions.
“As a technology-first entertainment company, we continue to stay up-to-date, and build and utilise advanced production workflows across many technologies, such as virtual production and AI,” said the founder.
Kothari acquired the bankrupt comic book publisher Valiant Entertainment in 2005 and led its turnaround. He sold the company to DMG Entertainment for $100 million in 2018.
In 2015, Kothari joined Housing.com and was named CEO following the exit of founding chief executive Rahul Yadav. He later served as chief strategy and investment officer at Snapdeal.
