In 2025, Apple reported significant achievements in combating fraud on its App Store, preventing over $2.2 billion in potentially fraudulent transactions. This effort contributes to a remarkable total of more than $11.2 billion thwarted over the past six years.
Key Actions Against Fraud: Apple employed a combination of human review and advanced technologies to enhance its security measures. In 2025, the company rejected over 2 million problematic app submissions and blocked more than 1.1 billion fraudulent account creations.
Protecting Users and Developers: The App Store aims to provide a secure environment for users while fostering a thriving marketplace for developers. Apple's ongoing vigilance against malicious activities is crucial as deceptive tactics evolve. The company continuously enhances its multilayered defenses to address these challenges.
Account Fraud Prevention: In 2025, Apple’s Trust and Safety teams successfully stopped large-scale attempts to create fraudulent accounts. They rejected 1.1 billion fraudulent customer account creations and deactivated 40.4 million accounts for fraud and abuse.
Developer Accountability: To maintain a fair ecosystem, Apple terminated 193,000 developer accounts due to fraud concerns and rejected over 138,000 developer enrollments. This ensures that legitimate developers are not competing against fraudulent entities.
App Review Process: Apple’s App Review team evaluated over 9.1 million app submissions in 2025, welcoming more than 306,000 new developers. The team rejected over 2 million submissions for failing to meet App Store guidelines, demonstrating a commitment to high standards for privacy, security, and quality.
Combating Discovery Fraud: Ratings and reviews play a vital role in app discoverability. In 2025, Apple processed over 1.3 billion ratings and reviews, blocking close to 195 million fraudulent entries to maintain the integrity of the platform.
Payment Security: Apple utilized advanced technology to protect users from payment fraud. In 2025, the company prevented over $2.2 billion in fraudulent transactions and stopped more than 5.4 million stolen credit cards from being used.
Empowering Users: Apple provides tools for families to manage their App Store experience, including strict guidelines for apps in the Kids category. In 2025, over 5,000 apps were rejected from this category for non-compliance.
Apple's commitment to security and quality in the App Store is evident in its ongoing efforts to protect users and support developers. The company continues to invest in robust defenses to ensure a safe and innovative environment.
