Synopsis
Rubrik, Securonix and Proofpoint reported shorter sale cycles, demand for additional disaster recovery locations and stronger digital ring fences, as the threat of phishing emails and cyberattacks has gone up manifold.Listen to this article in summarized format
Rubrik, Securonix and Proofpoint reported shorter sale cycles, demand for additional disaster recovery locations and stronger digital ring fences, as the threat of phishing emails and cyberattacks has gone up manifold.
The volatile geopolitical scenario coupled with the recent spate of attacks on digital infrastructure during the West Asia conflict and the experience last year during the short India-Pakistan conflict have put Indian boardrooms on high alert.
"Sales cycles that were months long are now closing in weeks. That's a real signal from the market. Organisations want to quickly finalise cyber disaster recovery solutions," Bipul Sinha, chief executive of cloud management and data security firm Rubrik, said.
This is in sync with the Indian government’s renewed focus on its own cybersecurity preparedness and large Indian companies investing heavily in cyber security themselves. Also, with the Digital Personal Data Protection Act (DPDP) kicking in, anxious to plug potential data leakage points.
A FICCI-EY risk survey published in February this year found 64% of businesses reported geopolitical tensions were already disrupting decision-making. Geopolitical risk is no longer a one-off event, it is now a constant, said the report.
During last May's India-Pakistan standoff, Indian banks reported millions of phishing attacks daily. On a normal day, that number is just a few hundred. Banking and telecom customers have been among the hardest hit, with phishing emails driving most of the attacks, said Ajay Biyani, VP of sales, APMEA, Securonix, a US-based security solutions provider.
India's cybersecurity market stood at $5.5 billion in 2025, and is estimated to reach $6.5 billion in 2026 and $15 billion by 2031, according to market research platform Mordor Intelligence.
Keeping a firm focus on business continuity, Sinha of Rubrik said Indian organisations were increasingly honing in on defining and securing their 'Minimum Viable Business,' a core set of services, required to keep operations running during a crisis.
