Clean-label food brand Anveshan has successfully raised ₹150 crore (approximately $15.7 million) in a funding round led by Vertex Ventures Southeast Asia & India. This investment is set to support the company's expansion into new manufacturing units and product categories, aiming to make high-quality clean food products more accessible across India.
The funding round also saw participation from notable investors including the International Finance Corporation, Swiggy co-founder Sriharsha Majety, and existing backers such as Wipro Consumer Care Ventures and Titan Capital.
According to co-founder and CEO Kuldeep Parewa, the capital will be instrumental in strengthening Anveshan's manufacturing and sourcing capabilities, allowing the company to reach a broader consumer base. He emphasized the growing consumer demand for transparency and quality in food products.
Growth and Market Position
Anveshan, founded in 2020 by IIT Guwahati alumni, specializes in direct-to-consumer clean-label food products, including A2 ghee, cold-pressed oils, raw honey, and Indian superfoods. The startup currently operates 16 manufacturing plants across nine states in India.
In terms of sales channels, Anveshan's products are available through its own direct-to-consumer website, e-commerce platforms, and quick commerce apps, with each channel contributing roughly one-third to total sales. Notably, around 50-55% of the company's revenue comes from tier 2 and tier 3 cities, indicating a growing awareness among consumers in these regions about clean food products.
Financial Outlook
For the fiscal year 2026, Anveshan is projected to achieve revenues between ₹200-220 crore, a significant increase from approximately ₹75 crore in FY25. The company is currently operating at an annual run rate of ₹280-300 crore.
Competitive Landscape
Anveshan faces competition from other clean-label brands such as Two Brothers Organic Farms and Tata Sampann. However, the company's focus on quality and transparency positions it well in the evolving food and nutrition market.
Kanika Mayar, a partner at Vertex Ventures, noted the premiumization trend in India's food market, highlighting the increasing consumer demand for quality and trust in food products.
