Jared Sires, now a go-to-market product manager at Anthropic, has revolutionized the sales team's workflows using Claude Code. Initially an account executive with no coding experience, Sires faced overwhelming demands managing a growing list of 600 to 700 accounts, leading to late nights spent on emails and customer calls.
Finding a Solution: To tackle his workload, Sires developed CLAFTS (Claude Drafts), an application integrated with Gmail that utilizes the Claude API to draft email responses. This innovation saved him two to three hours daily, prompting others in the sales team to adopt it as well.
Shifting Roles: Sires' success with CLAFTS led to his transition into a product management role, where he now focuses on identifying operational challenges and creating Claude-powered solutions for the sales organization.
Enhancing Communication: Sires built tools that automate customer communications, conduct background research before calls, and generate follow-up emails from meeting notes. These tools are packaged as a plugin within Claude Cowork, making them accessible to the entire sales team.
Addressing Challenges: The fast-paced nature of Anthropic's product updates posed additional challenges. Sires utilized Claude to pull and rank product usage data, helping him prioritize customer outreach effectively.
Improving Email Management: With CLAFTS, Sires created a system that drafts replies in his voice, drawing from a shared Google Drive folder and referencing up-to-date product documentation. This ensured accuracy in customer communications, reducing the administrative burden he faced previously.
Expanding Capabilities: Sires also developed the CLAFTS Tones feature, allowing the application to adjust its tone based on the relationship with the recipient. This feature demonstrated its effectiveness when Claude refused to generate angry emails, indicating successful tone recognition.
Impact on Work-Life Balance: By saving 10 to 15 hours each week, Sires could focus more on sales activities rather than administrative tasks. His tools have been widely adopted across the sales team, significantly improving efficiency.
Next Steps: Sires is currently working on additional tools that enhance daily operations, including a daily brief and daily recap feature that prepares him for meetings and drafts follow-up emails.
Advice for Others: For those looking to streamline their workflows, Sires recommends identifying a specific task that slows them down and exploring how Claude Code can help create a solution.
