Synopsis
Gourmet retail startup Foodstories has secured Rs 50 crore in a funding round led by Zerodha cofounder Nikhil Kamath. The company, founded by Ashni and Avni Biyani, plans to utilize the capital to expand its digital business, delivery network, and retail footprint.Listen to this article in summarized format
Founded by Ashni and Avni Biyani, daughters of Future Group founder Kishore Biyani, Foodstories sells food products sourced directly from farmers, producers, bakers, and chefs through a combination of physical stores and digital channels.
The Mumbai-based company will use the fresh capital to expand its digital business, strengthen its delivery network, and support the growth of its retail footprint.
“We are building a Rs 1,000 crore business,” said Ashni Biyani. “Curation, experiential retail, and a strong digital layer — that combination is what gives us conviction in the scale of what’s possible here.”
Unlike traditional brick and mortar superstores, Foodstories combines experiential retail, hospitality, and digital commerce under one roof. Consumers get access to curated products as well as producers.
Currently, it operates stores in Delhi, Bengaluru, and Hyderabad and has recently entered Mumbai with a flagship outlet in Bandra, with plans to launch another one in Lokhandwala.
Both Ashni and Avni Biyani are also cofounders of Think9, a brand co-creation platform. Apart from Foodstories, Think9 has direct-to-consumer (D2C) brands like Super You (protein), Good Bug (gut health), Anaar (shoes and bags), BiE (clean beauty), and more.
Commenting on the funding, Kamath said in a statement, ““Better food is one of the highest-leverage changes a person can make to how they live. Foodstories is one of the few platforms building the real infrastructure for that.”
