Amazon Web Services (AWS) is enhancing its Partner Central platform with new features designed to expedite the process for partners to go from registration to being ready to sell in a matter of days. This initiative aims to minimize operational overhead, allowing partners to focus more on customer engagement and business growth.
A recent report by Forrester Consulting highlights the significant advantages for channel partners that leverage AWS Marketplace, including a 234% return on investment (ROI) and faster deal closures.
New Features in AWS Partner Central
The expanded capabilities in AWS Partner Central include:
- Automated Profile Setup: Company details are now pre-filled from the partner's website, streamlining the account setup process.
- Marketplace Listing Creation: Partners can quickly transform website content into a publish-ready listing with optimized product descriptions and categorization.
- Streamlined Validation: The Foundational Technical Review (FTR) process has been expedited, allowing partners to submit existing audit reports for quicker approvals.
Benefits of the New System
These enhancements provide partners with faster access to AWS benefits, including:
- Badging and program eligibility
- Funding opportunities
- Insights into revenue generation through Partner Revenue Measurement
Creating a Marketplace Listing
Publishing a listing on AWS Marketplace is crucial for partners aiming to reach a broader audience. The new system allows for:
- Quick generation of listings with relevant keywords for better visibility
- Recommendations for optimizing existing listings
Storefront and Customer Experience
Partners can now create a branded AWS Marketplace Storefront, showcasing their complete solution portfolio. This storefront integrates seamlessly with existing CRM systems, facilitating lead capture and enhancing customer experience.
Accelerated Onboarding
Feedback from partners indicates a dramatic reduction in the time required to move from registration to active selling. For example:
“Partner Central agents accelerated our onboarding and co-sell motion by at least 10x,” said Sujaiy Shiv, Founder & President at inferdat.ai.
Getting Started
To take advantage of these new features, partners are encouraged to access the AWS Partner Central homepage and begin the onboarding process. Continuous improvements are underway to further enhance the selling experience with AWS.
