Flipkart extends lead in Indian e-commerce, Myntra widens lead in fashion, says BofA

Flipkart Group solidifies its e-commerce dominance in India, with Myntra leading the online fashion segment, according to a Bank of America Securities report. Despite intense competition, consumer demand remains robust, defying concerns about slowing discretionary spending. The report highlights resilient growth across various internet sectors, including online travel, quick commerce, and logistics, with AI adoption poised to enhance customer experience and optimize costs.