Synopsis
This means Shutterstock now acts as a licensed content layer for ChatGPT, so that high-quality, licensable content gets directly embedded into AI-native workflows. Users can simply type in a prompt to retrieve specific images and directly discover content from the Shutterstock app.“Shutterstock’s app ensures that when users discover content needs in ChatGPT, commercial-ready assets are immediately accessible through a trusted, rights-cleared source,” the company wrote in a press release.
This means Shutterstock now acts as a licensed content layer for ChatGPT, so that high-quality, licensable content gets directly embedded into AI-native workflows. Users can simply type in a prompt to retrieve specific images and directly discover content from the Shutterstock app.
Per the release, OpenAI’s ChatGPT users generate over a billion queries per day.
“Our customers trust Shutterstock as a leading source of high-quality, licensable content, powered by sophisticated AI technology. This launch brings commercial confidence directly in ChatGPT, enabling teams to move from discovery to content production,” said Paul Teall, vice-president – marketplace strategy, Shutterstock, in the statement.
This comes amid the company's efforts to revamp its business with AI. Shutterstock now also acts as an end-to-end AI model training partner, unifying data licensing, services, and long-term collaboration under a single provider.
AI-generated creative tools have recently been picking up, providing users with alternatives to these platforms’ licensable images and videos, which require a payment. Rival Adobe Stock introduced AI-powered features, powered by its Firefly family of generative AI models, in 2024.
