Synopsis
Apple is stepping up to the plate with a $250 million settlement after facing accusations of misleading customers about Siri's artificial intelligence functionalities. The lawsuit posited that millions of iPhone owners were unaware of the limitations of the advertised features.Assembly Elections 2026Election Results 2026 Live Updates: Who's ahead in which stateWest Bengal Election Results 2026 Live UpdatesTN Election Result 2026 Live Updates
Plaintiffs accused the California tech giant of having "promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years" in order to boost iPhone sales, the document -- reviewed by AFP -- stated.
The Better Business Bureau's National Advertising Division, the US advertising watchdog, had also concluded that Apple falsely suggested the new AI-powered Siri was "available now."
The settlement filed Tuesday for court approval, which includes no admission of wrongdoing by Apple, covers roughly 36 million eligible devices -- the iPhone 16, as well as the iPhone 15 Pro and 15 Pro Max -- purchased in the United States between June 10, 2024 and March 29, 2025.
Each class member could receive $25 per device, a sum that could reach $95 depending on the number of approved claimants.
"We resolved this matter to stay focused on what we do best: delivering the most innovative products and services to our users," Apple told the Financial Times.
A Morgan Stanley survey cited in the complaint indicated that "enhanced Siri" was the feature that potential iPhone buyers most anticipated.
Apple had launched a major advertising campaign in 2024 to promote these capabilities, before confirming their indefinite delay and pulling its ads.
The settlement must still be approved by Judge Noel Wise of the federal district court for the Northern District of California at a hearing set for June 17, 2026.
