Synopsis
Alibaba is set to launch a new way to shop. Its AI platform Qwen will connect with Taobao. Consumers can chat with the AI to find and buy products. This aims to change how people shop online. The AI will offer recommendations and handle services. This move highlights China's advanced AI integration in e-commerce.The move will enable consumers to browse, compare and purchase items via the Qwen app by chatting with the artificial intelligence agent, rather than manually navigating product listings.
The Qwen app will have access to the entire Taobao and Tmall catalog of over 4 billion products, backed by a "skills library" capable of managing logistics and after-sales services. It will also offer shopping recommendations based on users' order history and shopping preferences.
Inside Taobao, Alibaba will launch a Qwen-powered AI shopping assistant, which includes tools for virtual try-ons and 30-day price tracking.
Alibaba's push into AI-driven shopping highlights a gap between Chinese and Western e-commerce platforms; China's model allows AI to be embedded directly into live transactions. In the U.S., platforms are more fragmented: Amazon has used AI to improve shopping within its marketplace but remains cautious about full autonomy. Canada's Shopify allows the use of external AI agents rather than running an integrated consumer AI platform.
