DoorDash has unveiled new tools designed to assist merchants in onboarding, improve dish photography, and facilitate website creation based on existing content. These enhancements aim to streamline processes and enhance the overall merchant experience.
Streamlined Onboarding: The new onboarding tool allows merchants to input their website, from which the system automatically gathers essential information such as photos, store hours, and menu items. Merchants can then review and edit this data before finalizing their app listing.
Revamped Video Library: The video library has been updated to enable merchants to tag specific dishes in their videos, allowing customers to order items directly. Additionally, metrics such as total views and video-driven sales are now available for merchants to track their performance.
Photo Editing Features: Merchants can utilize tools like AI Retouch, which enhances images by adjusting backgrounds, sharpness, and lighting, and AI Replate, which professionally plates dishes in photographs. These tools help improve the visual appeal of menu items.
Website Creation: A new feature allows restaurant owners to generate websites using existing DoorDash content, such as menu items and images. During testing, this feature reportedly led to an average order conversion rate of nearly 10% for participating merchants.
Marketing Campaign Builder: DoorDash has also introduced a marketing campaign builder that automates content creation, email outreach, and scheduling for merchants, further simplifying their marketing efforts.
These innovations reflect DoorDash's commitment to supporting merchants from their initial engagement on the platform through ongoing operations. According to Brian Tolkin, head of merchant product at DoorDash, the goal is to eliminate friction in the process, allowing merchants to focus on delivering quality food and customer service.
