BENGALURU: Godrej Properties Ltd (GPL), recognized as India's leading residential developer, is intensifying its focus on high-value housing. The company has outlined plans for a series of premium and luxury project launches across major markets, with a target pipeline valued at ₹48,000 crore for fiscal year 2027 (FY27), as stated by executive chairperson Pirojsha Godrej.
For the current year, GPL aims to achieve sales bookings of ₹39,000 crore, driven by a robust launch pipeline and increasing demand for reputable developers.
The upcoming projects are strategically located in prime areas, including Golf Course Extension Road in Gurugram, Ashok Vihar in Delhi, and Bandra Bay in Mumbai, indicating a clear shift towards higher-ticket developments.
This strategic pivot follows a year marked by aggressive land acquisitions in sought-after locations, enhancing GPL's presence in the luxury market.
Key Project Highlights
- Gurugram: A new project on an 11.36-acre site with a potential revenue of approximately ₹4,500 crore.
- Delhi: A highly anticipated project in Ashok Vihar covering around 27 acres, with apartments expected to be priced from ₹5 crore.
- Mumbai: In Bandra Bay, GPL plans a luxury project with apartments priced over ₹15 crore each.
Pirojsha Godrej emphasized that this year’s launches will reflect the company’s strategic land acquisitions in key urban micro-markets, with premium developments slated for release in the coming months.
Additionally, GPL will introduce the third tower of its luxury project in Worli, following the launch of the first two towers in late 2025. The company is also working on an ultra-luxury project on Carmichael Road in south Mumbai, where a recent apartment sold for ₹69 crore, priced at ₹1.58 lakh per square foot.
While focusing on high-end projects, GPL will continue to offer developments at more accessible price points across various cities.
Market Trends
The shift towards premium housing is reflective of a broader trend in the real estate sector. Competitors like DLF Ltd, Prestige Estates Projects Ltd, and Lodha Developers Ltd are also expanding their luxury offerings to meet the growing demand for larger, higher-value homes.
Even mid-sized developers are adjusting their strategies to cater to the premium segment, moving away from mid-income housing to capitalize on this demand.
Why it matters: Premium housing is becoming a central pillar of India's residential market, with larger cities showing strong absorption rates in high-ticket segments, while lower-priced segments face challenges. This trend indicates a more mature market driven by financially secure end-users seeking better-quality homes.
According to Knight Frank's report, out of 348,247 units sold in 2025, 175,091 were in the ₹1 crore-plus category, marking a 14% year-on-year increase and highlighting the transition in buyer preferences towards higher-value properties.
